White Plains (Global Adventures): It does not get much cheaper than free – Sheraton offers a free night stay at 86 locations in the US and Canada to drum up business. The massive campaign that starts tonight is intended to highlight the chain’s $6 billion revitalization efforts, according to a press release.

The free stay is available for overnight stays on October 23, 2009, on a first-come, first-serve basis through the company’s website at www.Sheraton.com/freenight. 86 recently renovated Sheraton properties in the US and Canada signed up to participate.

“Additional nights and services will cost extra,” according to Hoyt Harper, senior vice president of brand management at Starwood Hotels & Resorts Worldwide Inc., Sheratons parent company.

2,100 rooms will be available for guest registering on www.Sheraton.com/freenigth. Guest will be able to book rooms from October 06 to October 09, or until all available rooms are booked. However, customers who come up empty-handed will be offered a coupon for a room discount, according to Sheraton.

Sheraton hopes to “polish” its image with the now completed renovations and the “free-night” campaign. “This is a new beginning for the brand’” so Harper. The origins of the brand date back to 1937 when Ernest Henderson and Robert Moore acquired the Stonehaven Hotel in Springfield, Massachusetts.

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