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DeliciousCaribbean (global-adventures.us): A recent survey of travelers’ perceptions of warm weather destination showed awareness of the Cayman Islands is high, coming in eighth in the top 10 locations. Destinations listed higher than Cayman included The US Virgin Islands, Jamaica, Aruba, Puerto Rico and Florida, according to a market study done by the Harrison Group.
“Given that we’re 17th in air arrivals in the Caribbean right now, that’s not a bad result,” said Tom McCallum, Cayman Islands tourism association member.
Those surveyed had an average household income of $211,000 and the average age was 47.7 years. Other information gathered from the survey showed about half of the Caribbean traveler audience has visited the Cayman Islands at some point; one third of them in the past five years.
While the Cayman Islands are known to nearly all Caribbean travelers, 51 per cent have never been to the Cayman Islands and 43 per cent feel extremely or very familiar with the Cayman Islands. 26 percent indicated that they definitely or probably will visit the Cayman Islands in the next two years – of those 20 percent had previously visited.
Those intending to come, want it to be safe, friendly welcoming and a country of integrity, with good roads. “So we need to get the message out that it’s safe here, welcoming, easy to get around,” said Ms Christian. Those likely to return to the Cayman Islands tend to prefer more developed economies while those unlikely to return are less committed to developed island economies.
The study showed that adventure travel appeals to a large number of individuals, but not the majority. Influencers on travel decisions include: friends; hotel and resort websites; travel advisory sites and magazines.
